OVERVIEW OF THE MARKET OF BRAND LICENSING
The brand licensing market in Europe has demonstrated consistent growth, driven by increasing consumer demand for branded products and strategic collaborations across various industries.
MARKET VOLUME AND GROWTH OF BRAND LICENSING
Market Size
In 2024, the European brand licensing market is projected to reach approximately $82.95 billion, with expectations to grow at a CAGR (Compound Annual Growth Rate) of 3.0% from 2024 to 2031, aiming for $106.87 billion by 2031.
Growth Rate
Globally, the brand licensing market was valued at $274.9 billion in 2022 and is anticipated to reach $385.4 billion by 2027, growing at a CAGR of 4.1%.
KEY TRENDS AND DRIVERS OF BRAND LICENSING
Consumer Demand
European consumers exhibit a strong preference for branded merchandise, prompting companies to engage in licensing agreements to meet this demand.
E-commerce Expansion
The rise of online retail platforms has facilitated the distribution of licensed products, broadening market reach and accessibility.
Strategic Partnership
Collaborations between brand owners and manufacturers have enabled the extension of brands into new product categories and markets.