品牌
古董
许可
愿景
许可

欢迎来到 BVLVL,在品牌复古与视觉授权的世界里,创新与传承在这里相遇。

为什么要进行品牌授权

我们的服务

关于我们

我们的价值观

我们的目标是为客户提供吸引人的、现实的和有意义的品牌授权机会,帮助他们发展业务、提高知名度、发展客户群,并以最低的成本带来额外的利润。

品牌授权成功的秘诀在于细节。

因此,在 BVLVL,我们 “大处着眼,小处着手”。 我们以远见卓识、细心和对每个细节的关注来实现这一目标。 在每一个与许可人和被许可人息息相关的问题上,我们始终与他们站在一起。 我们与客户并肩作战!

认识我们的团队

公司将由以下人员组成

  • 教育署(兼职),行政支持 NT
    (本地)、项目经理(远程)
  • 何塞-巴里奥斯
  • 菲德拉-阿拉米斯
  • 安迪-斯塔尔曼
  • 奥黛丽-多韦

如有疑问,或有兴趣了解 BVLVL 如何提升您的品牌保护战略? 请联系我们,我们将竭诚为您服务。

伸出援手:

我们谈谈吧

Why Brand Licensing?

At BVLVL, we believe in small and mid-size EU businesses.

EU SMEs have their own identity, soul, and brands. Many of these brands have become an important part of consumers’ lives and memories.

Brands are about emotions. Brands generate unique connections & tights with their customers. Brands also generate equity for Companies that own them.

Many brands keep residual awareness, emotional attachment, and equity. For this reason, at BVLVL, we believe that many of these brands deserve a second life or an extension.

Whether it is a vintage brand that almost disappeared from the market but is still alive in many memories, or whether it is an existing brand that can be extremely successful in another industry segment at BVLVL, we help companies to become Licensors or licensees of such brands.

In BVLVL, we strongly believe that any company, no matter the size or experience, shall gain advantages of brand licensing. We are offering the full service to the companies who want to tap into brand licensing or expand their brand licensing portfolio- from BL diagnosis, creating the BL strategy into the realization of the BL projects and maintenance of the portfolio.

Benefits of Brand licensing to Licensors

  • Builds brand awareness
  • Reinforces brand values
  • Completes the ecosystem of a product or service
  • Creates new engagement points with customers
  • Extends brands into new channels
  • Protects trademarks and intellectual property
  • Generates profitable revenue streams with minimal costs

Benefits of Brand licensing to licensees

  • Attains brand recognition instantly
  • Generates incremental sales and revenue
  • Influences customer’s purchase behavior
  • Extends portfolio of products and services reaching to new customers
  • Takes advantage of product and distribution synergies
  • Contributes to the market awareness and reputation of the company

Mission

Our mission is to provide comprehensive and innovative brand licensing solutions to mid-size corporate clients in the EU. Through our expertise and strategic approach, we aim to enhance their market presence, unlock new revenue streams, and drive growth.

Vission

We envision a corporate environment where mid-size businesses in the EU can fully leverage the power of brand licensing to achieve their strategic objectives. By connecting them with valuable trademarks, facilitating partnerships, and offering expert guidance, we strive to be the catalyst for their success

Our services

Combining brand auditing, brand valuation, and branding practices during brand acquisition or brand licensing projects offers a comprehensive approach that ensures a more informed and strategic decision-making process. Here’s why at BVLVL we feel that integration is crucial:
 
  • Holistic Understanding: Brand auditing delves into the current state of the brand, identifying strengths, weaknesses, and opportunities. Brand valuation assigns a monetary value to the brand based on its financial and non-financial assets. Integrating these insights provides a holistic understanding of the brand’s intrinsic and market value, aiding in strategic decision-making.

 

  • Informed Decision-making: Brand valuation provides a quantitative assessment of the brand’s worth, while brand auditing offers qualitative insights into its market position, consumer perception, and strategic fit. Together, they empower decision-makers to evaluate the brand comprehensively and make informed decisions regarding acquisition or licensing.

 

  • Risk Mitigation: Integrating brand auditing and valuation helps identify potential risks associated with the brand, such as weak market positioning, declining consumer perception, or overvaluation. This knowledge allows for risk mitigation strategies during the acquisition or licensing process, reducing uncertainties.

 

  • Strategic Alignment: Brand auditing insights inform the strategic direction of the brand post-acquisition or licensing, ensuring that branding efforts align with the brand’s core values, market positioning, and consumer expectations. It facilitates a smoother integration process by maintaining consistency and coherence.

 

  • Optimized Investment: Brand valuation, when combined with brand auditing, enables a more accurate assessment of the brand’s potential return on investment. It assists in negotiating favorable terms and optimizing investment decisions by aligning the perceived brand value with strategic goals.

 

  • Efficient Resource Allocation: The integration of brand auditing, valuation, and branding practices aids in efficient resource allocation during the post-acquisition or licensing phase. It guides efforts toward areas that require enhancement or alignment to maximize the brand’s value and impact.

 

  • Long-term Sustainability: By leveraging brand auditing insights and valuation metrics, companies can develop branding strategies that focus on enhancing the brand’s long-term sustainability within the company’s portfolio. It facilitates ongoing brand management and evolution aligned with market dynamics.

 

In essence, the integration of brand auditing, valuation, and branding practices creates a synergy that enables a more comprehensive assessment, strategic planning, and efficient execution during brand acquisition or licensing. It ensures that the brand’s intrinsic value, market positioning, and strategic fit are thoroughly evaluated and optimized for long-term success within the acquiring or licensing company’s portfolio.
We offer due diligence and consultancy services to:
  1. Brand Owners
  2. Manufacturers
  3. Retailers
 
1.Brand licensing program development
  • Mapping – identification of opportunities
  • Negotiation
  • Term sheet development
  • Right clearance
  • Contract development
  • Agreement execution
 
2.Monitoring on board licensing program
  • Branding Guidelines
  • Royalties Collection
  • Business reviews 
  • IP strategy – TM and design right registration
  • Legal framework (e.g.,contracts)
  • Quality standards
  • Product approvals
 
3.Brand(ing) valuation
 
4.End of brand licensing program services
  • Termination/expiration
  • Inventory Exhaustion
  • Program Transfer
 
Consultancy Services
  • Identification of opportunities
  • Right clearance
  • Market research
  • Right registration
  • Legal framework (e.g.,contracts)
  • Royalty model
  • Branding strategy
 
 

Supporting companies in brand acquisition requires a holistic approach that combines financial acumen, strategic planning, effective communication, and a clear vision for the future synergies and growth potential of the combined entities. 

Supporting companies in brand acquisition involves various steps and considerations:

  1. Market Research: Conduct thorough market research to identify potential brands that align with the acquiring company’s goals, values, and target audience.
  2. Financial Analysis: Evaluate the financial health and potential of the brand being considered for acquisition. This includes assessing revenue streams, liabilities, and growth prospects.
  3. Strategic Fit: Ensure that the brand being acquired complements the acquiring company’s existing portfolio and enhances its market position or fills a strategic gap.
  4. Due Diligence: Perform comprehensive due diligence to assess legal, financial, operational, and cultural aspects of the brand to mitigate risks and ensure a smooth integration process.
  5. Valuation Assessment: Employ various valuation methods to determine the fair price of the brand, considering its tangible and intangible assets, market position, and future potential.
  6. Negotiation Skills: Engage in negotiations skillfully to strike a deal that benefits both parties while considering terms of acquisition, payment structure, and potential contingencies.
  7. Legal Expertise: Involve legal experts to navigate complex legal agreements, contracts, and regulatory requirements associated with brand acquisitions.
  8. Integration Planning: Develop a detailed integration plan to smoothly merge the acquired brand into the acquiring company’s operations, systems, and culture.
  9. Communication Strategy: Create a clear communication strategy for stakeholders, including employees, customers, investors, and partners, to maintain transparency and manage expectations during the acquisition process.
  10. Employee Engagement: Prioritize employee engagement and communication to address concerns, align goals, and ensure a smooth transition, minimizing disruptions to productivity and morale.
  11. Brand Transition Strategy: Develop a phased approach for transitioning the acquired brand, considering brand identity, marketing strategies, and customer relationships.
  12. Customer Retention: Implement strategies to retain the acquired brand’s customer base by ensuring continuity, addressing concerns, and highlighting benefits of the acquisition.
  13. Post-Acquisition Evaluation: Continuously monitor and evaluate the performance of the acquired brand within the acquiring company’s ecosystem, making necessary adjustments to maximize synergies and value.

 

Cultural Integration: Focus on cultural alignment between the acquiring company and the acquired brand to foster a cohesive and collaborative work environment.

Brand valuaiont holds significant importance in today’s business landscape due to several reasons:

  1. Financial Recognition: It provides a monetary value to an intangible asset, allowing it to be recognized on a company’s balance sheet, thus impacting financial decisions.
  2. Investment Attraction: A robust brand valuation attracts investors, demonstrating the brand’s potential for growth and sustainability, leading to increased investments.
  3. Strategic Decision Making: Helps in making informed decisions regarding marketing strategies, brand positioning, and expansion plans by understanding the brand’s worth.
  4. Mergers and Acquisitions: Crucial in determining fair prices during mergers and acquisitions, ensuring accurate evaluations of a brand’s worth in negotiations.
  5. Competitive Edge: Assists in understanding a brand’s competitive position in the market, aiding in developing effective strategies to outperform rivals.
  6. Risk Management: Identifies potential risks and vulnerabilities in a brand, allowing proactive measures to mitigate these risks.
  7. Brand Strength Assessment: Evaluates the strength of a brand, including its reputation, customer loyalty, and market perception, guiding future actions to enhance brand equity.
  8. Licensing and Franchising: A strong valuation helps in setting licensing fees or franchise costs, ensuring fair and profitable agreements.
  9. Stakeholder Confidence: Boosts confidence among stakeholders, including shareholders, employees, and partners, showcasing the brand’s value and stability.
  10. Legal Protection: A validated brand value strengthens legal cases against brand infringement, counterfeiting, or unauthorized use.
  11. Marketing Resource Allocation: Guides in allocating marketing resources effectively, optimizing budgets for maximum impact on brand growth.
  12. Brand Evolution: Tracks changes in brand value over time, assisting in adapting strategies to maintain or enhance brand equity.
  13. International Expansion: Facilitates expansion into new markets by providing a benchmark for understanding the brand’s potential value in different regions.
  14. Customer Perception: Reflects customer perception and loyalty towards the brand, aiding in building stronger relationships and enhancing customer satisfaction.
  15. Employee Morale: A high brand valuation can boost employee morale, fostering a sense of pride and commitment to the organization.
  16. Credibility and Trust: Enhances the brand’s credibility and trustworthiness in the eyes of consumers, influencing purchase decisions.
  17. Shareholder Value: Directly impacts shareholder value by demonstrating the brand’s contribution to the company’s overall worth.
  18. Brand Resilience: Measures the brand’s resilience in the face of market fluctuations, economic changes, or industry challenges.
  19. Brand Sustainability: Highlights the sustainability of the brand’s value and its potential to endure over the long term.

 

Overall Business Growth: Ultimately, brand valuation contributes to overall business growth by providing insights and strategies to strengthen the brand’s position in the market.

Brand auditing is an ongoing process that helps maintain a strong and competitive brand presence by continuously assessing and evolving to meet changing market dynamics and consumer expectations. Brand auditing involves a systematic evaluation of various aspects of a brand to assess its strengths, weaknesses, and opportunities for improvement. BVLVL will ensure an internal, external, online presence, customer experience, and financial analysis on behalf of its clients.

  1. Internal Assessment:
    • Brand Strategy: Review the brand’s mission, vision, values, and positioning. Assess how well they align with current market trends and consumer expectations.
    • Brand Identity: Evaluate visual elements like logos, color schemes, typography, and imagery to ensure consistency and relevance.
    • Messaging and Communication: Analyze brand messaging across various channels to ensure coherence, relevance, and alignment with brand values.
  2. External Assessment:
    • Market Perception: Conduct surveys, interviews, or focus groups to gauge consumer perceptions, preferences, and associations with the brand.
    • Competitive Analysis: Compare the brand against competitors to identify areas of differentiation, strengths, and weaknesses.
  3. Online Presence Review:
    • Website Audit: Evaluate the website for usability, design, content quality, and alignment with brand messaging.
    • Social Media Presence: Assess the brand’s social media platforms for engagement, content quality, and consistency with the brand’s voice and image.
  4. Customer Experience Evaluation:
    • Customer Feedback: Analyze customer reviews, feedback, and complaints to identify patterns and areas for improvement in the overall customer experience.
    • Touchpoints Analysis: Map out all customer touchpoints and evaluate their effectiveness in conveying the brand’s message and values.
  5. Financial Analysis:
    • Brand Performance Metrics: Review financial data related to brand performance, such as sales figures, market share, and brand loyalty metrics.

 

Based on the audit findings, BVLVL will create and ensure the implementation and follow up of a comprehensive action plan outlining specific strategies and tactics to leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats.

Branding is not just about logos and slogans; it’s about creating a compelling narrative and emotional connection that resonates with consumers. It’s a strategic tool that significantly influences consumer behavior and perceptions, making it a crucial element for successful market penetration and sustained growth.

 

Through exhaustive Branding projects BVLVL will enhance its clients:

    1. Differentiation: In a crowded marketplace, branding helps a company stand out by creating a unique identity, distinguishing its products or services from competitors.
    2. Trust and Credibility: Strong branding builds trust and credibility with consumers. A well-established brand creates a perception of reliability and quality, making consumers more likely to choose that brand over others.
    3. Emotional Connection: Effective branding taps into consumers’ emotions, creating a connection beyond just the product or service. Emotional resonance fosters loyalty and influences purchasing decisions.
    4. Recognition and Recall: A strong brand becomes easily recognizable, leading to better recall among consumers when they are making purchase decisions. This recognition often translates to increased sales.
    5. Market Positioning: Branding allows companies to position themselves strategically in the market, catering to specific consumer segments and fulfilling their needs or desires.
    6. Consistency and Coherence: A consistent brand message, across various touchpoints, reinforces the brand’s image, ensuring coherence in consumer perceptions and expectations.
    7. Premium Perception: Well-branded products or services often command premium pricing. Consumers are often willing to pay more for a brand they trust or perceive as offering higher value.
    8. Customer Loyalty: Branding fosters long-term relationships with consumers. Strong brands often cultivate loyal customer bases that continue to support and advocate for the brand.
    9. Market Expansion: A strong brand facilitates entry into new markets or product lines. Consumers are more willing to try new offerings from a trusted brand, easing market penetration.
    10. Risk Mitigation: Brands act as a buffer during market fluctuations or challenges. Consumers are less likely to switch from a brand they trust, even during competitive or economic uncertainties.
    11. Marketing Efficiency: Strong branding leads to more efficient marketing efforts. Consumers are more receptive to brand messaging, reducing the cost and effort required to reach and engage them.
    12. Innovation and Adaptability: Established brands have the flexibility to innovate and adapt to changing consumer preferences while still maintaining core brand values.

Offering Social Media Marketing, PR, and Government Relations services

We are specializing in strategic communications, bringing expertise in Social Media Marketing, Public Relations (PR), and Government Relations. With years of experience in the field, we understand the power of social media platforms in today’s digital world and the importance of effective communication.

Our Social Media Marketing services are tailored to help businesses and individuals build a strong online presence, engage with their target audience, and generate leads. We develop creative and engaging content, manage social media accounts, and leverage data-driven insights to optimize your campaigns.

With our PR expertise, we can help you manage your reputation, enhance brand visibility, and maintain positive relationships with the media and key stakeholders. Our team understands the dynamics of the media landscape and knows how to craft compelling messages to capture attention.

Additionally, our Government Relations services can assist you in navigating the complex and ever-changing political landscape. We have experience in building relationships with key government officials and understanding policy issues. Our team can help you shape public policy debates, advocate for your interests, and effectively communicate with government stakeholders.

Whether you are a small business, a startup, or a large organization, we have the knowledge and resources to develop effective strategies that align with your goals and objectives. We pride ourselves on delivering personalized, results-driven solutions tailored to your specific needs.

Contact us today to learn more about how our Social Media Marketing, PR, and Government Relations services can help your business or organization thrive in the digital age.

About Us

We share our passion for brands. We are strongly connected to trademarks and brands. We have expertise, reputation & connections within the industry.

We are a brand licensing EU-based start-up dedicated to helping other SMEs or start-ups to get into the brand licensing business.

As a small group of entrepreneurs, CEOs, lawyers, and brand licensing experts, we all share our passion for brands. Together with our Advisory Directors, we brought brand expertise and brand licensing experience across industries (tech, sports, lifestyle, service) and countries (Croatia, Spain, France, US, and China) and decided to put together our diverse background and experiences to develop a fun project to help EU based SMEs.

Whereas the North American brand licensing market is expected to reach $ 270.66 billion by 2029, the EU market will hardly reach $ 104 billion. Most importantly, the EU brand licensing market is focused on celebrities, entertainment, and big corporations.

We identified an opportunity in the EU market and decided to set up a company to help EU-based SMEs develop their business and revenue through brand licensing.

为什么要进行品牌授权?

在 BVLVL,我们相信欧盟的中小型企业。

欧盟中小企业有自己的特色、灵魂和品牌。 其中许多品牌已成为消费者生活和记忆的重要组成部分。

品牌关乎情感。 品牌与客户建立独特的联系和纽带。 品牌还能为拥有品牌的公司带来资产。

许多品牌都保留着残余的知名度、情感依恋和资产。 因此,在 BVLVL,我们认为这些品牌中的许多都应该获得第二次生命或延期。

在 BVLVL,无论是几乎从市场上消失但在许多人的记忆中依然存在的老品牌,还是在另一个行业领域可以取得巨大成功的现有品牌,我们都会帮助企业成为这些品牌的许可人或被许可人。

在 BVLVL,我们坚信,任何公司,无论规模大小或经验多寡,都能从品牌授权中获益。 我们为那些希望获得品牌授权或扩大其品牌授权组合的公司提供从品牌授权诊断、制定品牌授权战略到实现品牌授权项目和维护品牌授权组合的全套服务。

品牌许可对许可人的好处

  • 建立品牌意识
  • 强化品牌价值
  • 完善产品或服务的生态系统
  • 与客户建立新的互动点
  • 将品牌扩展到新渠道
  • 保护商标和知识产权
  • 以最低成本创造可盈利的收入流

品牌许可对被许可人的好处

  • 立即获得品牌认知度
  • 增加销售和收入
  • 影响客户的购买行为
  • 将产品和服务组合扩展至新客户
  • 利用产品和分销的协同效应
  • 提高公司的市场知名度和声誉

使命

我们的使命是为欧盟的中型企业客户提供全面、创新的品牌授权解决方案。 通过我们的专业知识和战略方法,我们的目标是提高他们的市场占有率,开辟新的收入来源,并推动增长。

ission

我们设想的企业环境是,欧盟的中型企业可以充分利用品牌授权的力量来实现其战略目标。 通过将他们与有价值的商标联系起来、促进合作伙伴关系以及提供专家指导,我们努力成为他们成功的催化剂

我们的服务

在品牌收购或品牌许可项目中,将品牌审计、品牌评估和品牌实践结合起来,可提供一种全面的方法,确保决策过程更加明智,更具战略性。 因此,BVLVL 认为整合至关重要:
  • 全面了解:品牌审计深入研究品牌现状,找出优势、劣势和机遇。 品牌估值是根据品牌的财务和非财务资产为品牌赋予货币价值。 通过整合这些洞察力,可以全面了解品牌的内在价值和市场价值,有助于战略决策。
  • 知情决策:品牌评估对品牌价值进行定量评估,而品牌审计则对品牌的市场地位、消费者认知和战略契合度进行定性分析。 它们共同赋予决策者全面评估品牌的能力,并在收购或授权方面做出明智的决定。
  • 降低风险:将品牌审计与评估相结合,有助于识别与品牌相关的潜在风险,如市场定位薄弱、消费者认知度下降或估值过高。 有了这些知识,就可以在购置或许可过程中制定风险缓解战略,减少不确定性。
  • 战略调整:品牌审计的洞察力可为品牌收购或授权后的战略方向提供信息,确保品牌推广工作与品牌的核心价值、市场定位和消费者期望保持一致。 它通过保持一致性和连贯性,使整合过程更加顺畅。
  • 优化投资:品牌评估与品牌审计相结合,可以更准确地评估品牌的潜在投资回报。 通过将品牌认知价值与战略目标结合起来,协助谈判有利条件并优化投资决策。
  • 高效的资源分配:品牌审计、评估和品牌实践的整合有助于在收购或授权后阶段进行有效的资源分配。 它指导我们在需要加强或调整的领域做出努力,以最大限度地提高品牌价值和影响力。
  • 长期可持续性:通过利用品牌审计见解和评估指标,公司可以制定品牌战略,重点加强品牌在公司产品组合中的长期可持续性。 它有助于根据市场动态进行持续的品牌管理和演变。
从本质上讲,品牌审计、评估和品牌实践的整合产生了一种协同效应,能够在品牌收购或授权过程中进行更全面的评估、战略规划和高效执行。 它确保品牌的内在价值、市场定位和战略契合度得到全面评估和优化,从而在收购或授权公司的产品组合中取得长期成功。

我们为以下机构提供尽职调查和咨询服务

  1. 品牌所有者
  2. 制造商
  3. 零售商

1.品牌授权计划开发

  • 制图–确定机会
  • 谈判
  • 条款表的制定
  • 右侧间隙
  • 合同制定
  • 协议执行

2.Monitoring on board licensing program

  • 品牌准则
  • 收取版税
  • 商业评论
  • 知识产权战略–商标和外观设计权注册
  • 法律框架(如合同)
  • 质量标准
  • 产品认证

3.品牌估值

4.结束品牌授权计划服务

  • 终止/期满
  • 库存耗尽
  • 计划转移

咨询服务

  • 确定机会
  • 右侧间隙
  • 市场调研
  • 权利登记
  • 法律框架(如合同)
  • 版税模式
  • 品牌战略

要支持企业进行品牌收购,就必须采取综合方法,将财务敏锐度、战略规划、有效沟通以及对合并后实体未来协同效应和增长潜力的清晰愿景结合起来。

支持企业进行品牌收购涉及各种步骤和考虑因素:

  1. 市场调研:进行全面的市场调研,找出与收购公司的目标、价值观和目标受众相一致的潜在品牌。
  2. 财务分析:评估考虑收购的品牌的财务健康状况和潜力。 这包括评估收入流、负债和增长前景。
  3. 战略匹配:确保收购的品牌与收购公司的现有产品组合相辅相成,并提升其市场地位或填补战略空白。
  4. 尽职调查:开展全面的尽职调查,对品牌的法律、财务、运营和文化方面进行评估,以降低风险,确保整合过程顺利进行。
  5. 估值评估:综合考虑品牌的有形和无形资产、市场地位和未来潜力,采用各种估值方法确定品牌的公允价格。
  6. 谈判技巧:巧妙地参与谈判,在考虑收购条件、付款结构和潜在意外情况的同时,达成对双方都有利的交易。
  7. 法律专业知识:让法律专家参与其中,以驾驭与品牌收购相关的复杂法律协议、合同和监管要求。
  8. 整合规划:制定详细的整合计划,将收购的品牌顺利融入收购公司的运营、系统和文化。
  9. 沟通战略:为利益相关者(包括员工、客户、投资者和合作伙伴)制定明确的沟通战略,以保持透明度,并在收购过程中管理好预期。
  10. 员工参与:优先考虑员工参与和沟通,以解决关切、调整目标并确保平稳过渡,最大限度地减少对生产力和士气的干扰。
  11. 品牌过渡战略:考虑品牌识别、营销战略和客户关系,制定分阶段的收购品牌过渡方法。
  12. 留住客户:实施战略,通过确保连续性、消除顾虑和强调收购的好处,留住被收购品牌的客户群。
  13. 收购后评估:持续监控和评估被收购品牌在收购公司生态系统中的表现,进行必要的调整,以实现协同效应和价值的最大化。

文化融合:注重收购公司与被收购品牌之间的文化协调,以营造一个团结协作的工作环境。

由于多种原因,品牌价值在当今的商业环境中占有重要地位:

  1. 财务确认:它为无形资产提供了货币价值,使其能够在公司的资产负债表中得到确认,从而影响财务决策。
  2. 吸引投资:稳健的品牌估值可吸引投资者,展示品牌的增长潜力和可持续性,从而增加投资。
  3. 战略决策:通过了解品牌价值,帮助就营销战略、品牌定位和扩张计划做出明智决策。
  4. 兼并与收购:在并购过程中对确定公平价格至关重要,确保在谈判中准确评估品牌价值。
  5. 竞争优势:帮助了解品牌在市场中的竞争地位,协助制定有效战略,超越竞争对手。
  6. 风险管理:识别品牌的潜在风险和薄弱环节,采取积极措施降低风险。
  7. 品牌强度评估:评估一个品牌的实力,包括其声誉、客户忠诚度和市场认知度,指导未来提升品牌资产的行动。
  8. 许可和特许经营:可靠的估值有助于确定许可费或特许经营成本,确保协议公平、有利可图。
  9. 利益相关者的信心:增强股东、员工和合作伙伴等利益相关者的信心,展示品牌的价值和稳定性。
  10. 法律保护:经过验证的品牌价值可以加强对品牌侵权、假冒或未经授权使用的法律保护。
  11. 营销资源分配:指导有效分配营销资源,优化预算,为品牌增长带来最大影响。
  12. 品牌演变:跟踪品牌价值随时间推移而发生的变化,协助调整战略以维护或提升品牌资产。
  13. 国际扩张:为了解品牌在不同地区的潜在价值提供基准,从而促进向新市场的扩张。
  14. 客户感知:反映客户对品牌的看法和忠诚度,有助于建立更牢固的关系,提高客户满意度。
  15. 员工士气:高品牌价值可以提高员工士气,培养员工的自豪感和对组织的承诺。
  16. 信誉和信任:提高品牌在消费者心目中的信誉度和可信度,影响购买决策。
  17. 股东价值:通过展示品牌对公司整体价值的贡献,直接影响股东价值。
  18. 品牌复原力:衡量品牌在面对市场波动、经济变化或行业挑战时的复原力。
  19. 品牌可持续性:强调品牌价值的可持续性及其长期存在的潜力。

整体业务增长:最终,品牌价值评估通过提供洞察力和战略来加强品牌在市场中的地位,从而促进整体业务增长。

品牌审计是一个持续的过程,通过不断评估和发展,以满足不断变化的市场动态和消费者期望,从而帮助保持强大和有竞争力的品牌影响力。 品牌审计涉及对品牌各个方面的系统评估,以评估其优势、劣势和改进机会。 BVLVL 将代表客户确保内部、外部、在线展示、客户体验和财务分析。

  1. 内部评估:
    • 品牌战略:回顾品牌的使命、愿景、价值观和定位。 评估它们在多大程度上符合当前的市场趋势和消费者期望。
    • 品牌识别:评估徽标、配色方案、排版和图像等视觉元素,确保一致性和相关性。
    • 信息传递与沟通:分析各种渠道的品牌信息,确保一致性、相关性以及与品牌价值的一致性。
  2. 外部评估:
    • 市场感知:开展调查、访谈或焦点小组活动,了解消费者对品牌的看法、偏好和联想。
    • 竞争分析:将品牌与竞争对手进行比较,找出差异化领域、优势和劣势。
  3. 在线存在审查:
    • 网站审计:评估网站的可用性、设计、内容质量以及与品牌信息的一致性。
    • 社交媒体影响力:评估品牌社交媒体平台的参与度、内容质量以及与品牌声音和形象的一致性。
  4. 客户体验评估:
    • 客户反馈:分析客户评论、反馈和投诉,以确定整体客户体验的模式和需要改进的地方。
    • 接触点分析:绘制所有客户接触点地图,评估其在传达品牌信息和价值方面的有效性。
  5. 财务分析:
    • 品牌绩效指标:审查与品牌绩效相关的财务数据,如销售数字、市场份额和品牌忠诚度指标。

根据审计结果,BVLVL 将制定并确保实施一项全面的行动计划并采取后续行动,该计划将概述具体的战略和策略,以发挥优势、克服弱点、利用机会和减少威胁。

品牌建设不仅仅是标识和口号,而是要创造一种引人注目的叙事方式和情感联系,引起消费者的共鸣。 它是一种战略工具,对消费者的行为和观念有重大影响,是成功渗透市场和实现持续增长的关键因素。

通过详尽的品牌推广项目,BVLVL 将为客户带来更多收益:

    1. 差异化:在拥挤的市场中,品牌有助于公司通过创建独特的标识脱颖而出,将其产品或服务与竞争对手区分开来。
    2. 信任和信誉:强有力的品牌在消费者心目中建立起信任和信誉。 一个成熟的品牌会给人一种可靠和优质的感觉,使消费者更愿意选择该品牌而不是其他品牌。
    3. 情感联系:有效的品牌塑造能触动消费者的情感,建立一种超越产品或服务的联系。 情感共鸣可培养忠诚度并影响购买决策。
    4. 认知度和记忆度:一个强大的品牌很容易被识别,从而使消费者在做出购买决定时能够更好地回忆起品牌。 这种认可往往会带来销售额的增长。
    5. 市场定位:品牌使企业能够在市场上进行战略定位,迎合特定消费群体的需求,满足他们的需要或愿望。
    6. 一致性和连贯性:在各种接触点上传递一致的品牌信息,可以强化品牌形象,确保消费者的认知和期望保持一致。
    7. 溢价感知:品牌好的产品或服务往往能获得溢价。 消费者往往愿意为他们信任或认为价值更高的品牌支付更多费用。
    8. 客户忠诚度:品牌建设可促进与消费者的长期关系。 强大的品牌往往会培养出忠实的客户群,他们会继续支持和拥护品牌。
    9. 市场拓展:强大的品牌有助于进入新的市场或产品线。 消费者更愿意尝试值得信赖的品牌提供的新产品,从而提高市场渗透率。
    10. 降低风险:品牌在市场波动或挑战期间起到缓冲作用。 即使在竞争或经济不稳定的情况下,消费者也不太可能更换他们信任的品牌。
    11. 营销效率:强大的品牌效应可提高营销效率。 消费者更容易接受品牌信息,从而降低了接触和吸引消费者所需的成本和精力。
    12. 创新和适应性:成熟品牌在保持品牌核心价值的同时,还能灵活创新,适应不断变化的消费者偏好。

关于我们

我们分享对品牌的热情。 我们与商标和品牌紧密相连。 我们在业内拥有专业知识、声誉和人脉。

我们是一家总部设在欧盟的品牌授权初创企业,致力于帮助其他中小企业或初创企业进入品牌授权业务领域。

作为一个由企业家、首席执行官、律师和品牌授权专家组成的小团体,我们都对品牌充满热情。 我们与我们的咨询总监一起,带来了跨行业(科技、体育、生活方式、服务)和国家(克罗地亚、西班牙、法国、美国和中国)的品牌专业知识和品牌授权经验,并决定将我们的不同背景和经验结合起来,开发一个有趣的项目,帮助欧盟的中小企业。

预计到 2029 年,北美品牌授权市场将达到 2706.6 亿美元,而欧盟市场将很难达到 1040 亿美元。 最重要的是,欧盟的品牌授权市场主要集中在名人、娱乐界和大公司。

我们发现了欧盟市场的商机,决定成立一家公司,通过品牌授权帮助欧盟的中小企业发展业务,增加收入。