Li Shi

He possesses 17 years of experience in the field of trademark within the Chinese legal framework, where he has led teams in providing comprehensive intellectual property services including managing global IP portfolio and brand protection for several prominent domestic companies. His expertise also extends to providing foreign-related intellectual property services to a multitude of businesses and chambers of commerce, demonstrating a profound understanding of the international legal landscape and commercial practices.

His extensive background is complemented by substantial hands-on experience in brand management, event planning, online training, and research. He has played a pivotal role in the strategic development and implementation of branding solutions for numerous Chinese enterprises. Additionally, he has a wealth of experience in the application of big data and AI across various industry verticals.

Published Works:

– “Trademark Practice Guide,” 1st, 2nd, and 3rd Editions

– “Key Points of Enterprise Trademark Work: Principles and Cases”